Art Direction. Design. Branding. Illustration.
Art Direction. Design. Branding. Illustration.
Just like you never know what cats are going to do next – you also never know what health needs are right around the corner. With this as our guiding insight, we introduced the character of Coco as our red thread throughout our campaign to help break through low brand awareness among cat owners and drive conversion of the brand’s Feline Care Nutrition Range: formulas designed to provide proactive care for cats. In each execution, Coco was showing up where he wasn’t supposed to and breaking the fourth wall on social platforms – from swatting at fighter pilots to liking his own post on Instagram to knocking down yogurt preroll ads on YouTube. All to create a highly engaging, disruptive campaign to break through the clutter and put the brand’s care range at the forefront of cat owners’ minds.